The Future of Matrimony †Sociology Research Paper

The Future of Matrimony †Sociology Research Paper Free Online Research Papers The Future of Matrimony Sociology Research Paper â€Å"†¦to have and to hold, from this day forward, for better, for more terrible, for more extravagant, for more unfortunate, in infection or in wellbeing, to adore and to appreciate till death do us part’†¦.† Wedding chimes are ringing. The enormous day is at long last here. As the prospective a couple, bound together by adoration, plan to walk down the path, they really accept this would be their solitary wedding. The two couples are limited together by adoration, expectation, desires, and dreams that move practically all relationships. Darlings that enter marriage imagine dreams of what their new life will bring them. The idea of marriage not working, never entered their thoughts. The two of them accepted marriage would be â€Å"till passing do us part† and that their life partner will be there for each other through various challenges. Lamentably, for some youthful sweethearts who got hitched early, this doesn't remain constant. Thinking back to the 1950s, ladies had no real option except to wed. Ladies had to marry so as to accomplish some type of monetary steadiness †while at the same time setting out on a lifetime of compliant subjugation. Since ladies were seen as substandard compared to men, they were to consistently stay at home. A woman’s primary capacity was to deliver posterity and oversee family unit tasks while their spouses kept an eye on open issues. This made marriage not all that unique in relation to subjugation and prostitution. Back then, spouses were required to be compliant to their husbands, practically ruling out sentiment and love to grow, even straightforward demonstrations of friendship was a bit much. Rather, the spouses would go to whores and mistresses to fulfill their sexual needs, while the sole reason for engaging in sexual relations at home was to simply deliver babies. Men needed to make an inheritance. At its most major level, marriage was made to bring up youngs ters. Today, huge numbers of these businesslike inspirations do not have any significant bearing anymore. A man no longer anticipates that a spouse should give herself full-an ideal opportunity to his consideration and upkeep, and a lady not, at this point needs a man to pay her direction. By the twentieth century, when private enterprise immovably grabbed hold and individuals no longer needed to wed to make sure about their monetary future, marriage changed. Separation rates to a great extent rose close by the ascent of private enterprise, as development and opportunity enabled people to endure monetarily outside the family unit economy. By 1924, one out of seven relationships finished in a separation. Separation, something that was once unbelievable, was presently hailed as new option for the upset ladies who were monetarily needy and caught. For battered ladies, and for the cold couples, separate was viewed as a solid, restoring reaction to relationships that were regularly seen as â€Å"sick, dormant or dead.† Divorce was accepted to liberate them, lastly satisfy them once more. It was â€Å"okay† to separate, to be free, to tune in to your heart and do what you have to for your very own satisfaction since you merit it. With the across the board presentation of the Pill, the sexual unrest, the women's activist developments, in addition to the opportunities celebrated by the â€Å"Me Generation†, it exhibited to ladies in their twenties that they didn't need to wed, that is, marriage was pointless for an existence of a satisfaction. Despite the fact that the normal period of ladies entering marriage has not essentially changed in the course of the last one hundred years, what have changed however, are the perspectives encompassing marriage. In 1890 ladies had hardly any alternatives, they had to go into marriage in their twenties, yet today, with the advantages shaped by the women’s development and with the economy propelling, ladies now have the decision to wed as well as not to in any case. Advanced ladies presently have the opportunity to need whatever it is they decide to need since it is their undeniable right instead of being constrained. For both genders even, people today wed si nce they can and need †not on the grounds that they should. A 1977 New York magazine â€Å"Early to Wed,† clarifies why young ladies and men today overwhelmingly have confidence in marriage and in wedding generally youthful. One well known hypothesis proposed that we are seeing a quest for steadiness in a time of flimsiness (Sarah Bernard, â€Å"Early to Wed,† New York, 16 June 1997, P.38). â€Å"In the United States, the twenties are the truly amazing decade for saying I do. The farther you stray from that enchantment period, the more extraordinary you begin to feel. An article in a 1998 issue of the Journal of Family Issues affirms that being unmarried in your thirties can be awful for you perspective since you feel like an outcast.†(Megan Fitzmorris McCafferty, â€Å"When Should You Marry,† Cosmopolitan, August 1999, p.238) But the more youthful you wed, the more probable you are to separate. Individuals are getting separated as fast as they are getting hitched. A 2001 overview by the Centers for Disease Control and Prevention found that one of every five first-marriage divorces happen inside the initial five years (Matthew D. Bramlett and William D. Mosher, â€Å"First Marriage Dissolution, Divorce and Remarriage: United States,† advance information, 31 May 2001, Centers for Disease Control and Prevention). 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church & state in roman empire essays

church and state in roman realm papers Church and State in the Roman Empire Since the origination of the Constitution, the United States has been in a pickle about the inclusion of religion inside government. Right now, the sweltering catch issue includes a snapshot of morning petition in government funded schools. The administration is as yet choosing whether or not this proposition encroaches upon the Constitution. This stalemate among chapel and state isn't new. One of the primary instances of the mix of chapel and state happened when Constantine pronounced Christianity the official religion of Rome. The authorization of Christianity changed in Roman personality. While religion as a rule is for the advancement of society, the authorization of Christianity was one of the contributing components that prompted the inevitable decrease of the Roman Empire. To start, the Early Republic (509-287 B.C.) shows how soon the Romans built up their progressive system with the supporter customer connections. These connections stayed after Constantine authorized Christianity. Supporters, or safeguards, had customers, or wards, to work for them. Consequently, benefactors vouched for their customers and gave them a stable employment (NSONCR 147-148). An away from of ones spot in the public arena was clear. Furthermore, society was separated into two: plebeians and patriarchs. From address, as for the Roman perfect persona, a patriarch was brought into the world well off and acquired quite a bit of his wealth. Improving a life for oneself was disapproved of, one was required to remain inside the class one was naturally introduced to; the present perfect of the American Dream unmistakably doesn't fit into the Roman motivation. Besides, Roman personality was formed in their initial qualities comprising of pietas, virtus, gravitas, dignitas and actoritas. Early Roman essential sources report how significant experienced these qualities was to their general public. The Early History of Rome reports the assault of Lucretia. Afte... <!

The Role Of Dreams Essay -- essays research papers

Are dreams a wellspring of solid divination? Ages upon ages appear to have thought so. They brooded dreams by voyaging a far distance, by fasting and by participating in every single other way of self hardship or inebriation. Except for this profoundly questionable job, dreams do appear to have three significant capacities: a. To process curbed feelings (wishes, in Freud's discourse) and other mental substance which was smothered and put away in the oblivious. b. To arrange, order and, for the most part, to categorize cognizant encounters of the day or days going before the dreaming (day buildups). A fractional cover with the previous capacity is inescapable: some tactile info is quickly consigned to the darker and dimmer realms of the psyche and oblivious without being deliberately handled by any stretch of the imagination. c. To keep in contact with the outside world. Outer tangible info is deciphered by the fantasy and spoke to in its remarkable language of images and disjunction. Research has demonstrated this to be an uncommon occasion, autonomous of the planning of the upgrades: during rest or promptly preceding it. In any case, when it happens, it appears that in any event, when the translation is dead off-base †the significant data is protected. A crumbling bedpost (as in Maury's well known dream) will turn into a French guillotine, for example. The message saved: there is physical peril to the neck and head. Every one of the three capacities are a piece of an a lot bigger one: The nonstop change of the model one has of one's self and of one's place on the planet †to the unremitting stream of tactile (outer) input and of mental (inside) input. This model change is helped out through a multifaceted, image loaded, discourse between the visionary and himself. It most likely likewise has remedial side advantages. It would be an over-disentanglement to state that the fantasy conveys messages (regardless of whether we were to restrain it to correspondence with one's self). The fantasy doesn't appear to be in a place of special information. The fantasy capacities increasingly like an old buddy would: tuning in, exhorting, sharing encounters, giving access to remote domains of the brain, placing occasions in context and in extent and inciting. It, in this manner, prompts unwinding and acknowledgment and a superior working of the customer. It does as such, for the most part, by investigating disparities and contradictions. No big surprise that I... ...d to one tenth their size without apparently losing data. A similar guideline is applied in speed perusing †skimming the superfluous bits, coming to the heart of the matter. The fantasy utilizes similar standards: it skims, it comes to the heart of the matter and from it †to one more point. This makes the vibe of being unpredictable, of suddenness, of the nonappearance of spatial or fleeting rationale, of purposelessness. In any case, this all fills a similar need: to prevail to complete the Herculean assignment of refitting the model of the Self and of the World in one night. In this manner, the choice of visuals, images, and aggregate images and of the intermittent method of introduction, their inclination over elective strategies for portrayal isn't unplanned. This is the most monetary and unambiguous method for portrayal and, in this manner, the most effective and the most in consistence with the four standards. In societies and social orders, where the mass of data to be handled is less rugged †these highlights are more averse to happen and without a doubt, they don't. Sources Sam Vaknin's Psychology, Philosophy, Economics and Foreign Affairs Sites found at www.geocities.com/vaksam

Identifying The Main Factors That Lead Increase Crime - 825 Words

The Task Involved Identifying The Main Factors That Lead To An Increase In Crime In The US (Essay Sample) Content: RISING LEVEL OF CRIME RATENameNO OF WORDS:557DateRISING LEVEL OF CRIME RATEI live in the 30th congressional district of Los Angles, Carlifonia, represented by Brad Sherman. The district has a population of close to 726,741.Females happen to dominate the population b a percentage of 50.3 as men rag behind with 49.7%.With the population comprised of different ethnic groups namely: White, Asian, and blacks, they are in percentages of 67.6%,12.8% and 4.2% respectively.With the help of our congressman, different key issues have been put on the foot front in order to deal with issues that in one way or another have to be dealt with. An increase in the level of crime has been noted. This is a major issue our endowed congressman has vowed to deal with. This has come as a result of the high crime rate recorded in the past year. Most criminal are aged as low as 18 years of age since most are school dropouts. In the past years, a steady low rate of unemployment of up to 10.1% ha s been noted.With the current cases of crime, the current rate might appreciate. School drop outs are turning into crime and drugs hence turning out to be unsociably acceptable. As per ("Why Students Drop Out"), there are different reasons as to why most of the students drop out of school. Parents do not engage or rather stay close to their children in order to monitor their progress.Apart from parent engagement, students from a family that is not economically stable have a likelihood of dropping out of school. More jobs, though casual since only a small number of people from such families would meet those types of qualifications will be created. This will help lower the levels of poverty and at least push such families to the middle bracket. Drawing our researches from different sources as (Doll, Eslami and Walters) in the search for a better solution, students should be nurtured once they are proved to be weak academically.More tutoring should be offered in order to raise their le vel of interest education wise. By way of doing this the level of crime will depreciate since the number of school drop outs will drop down steadily. Introduction of health care centers that can be also a habitat for rehabilitation centers should be another priority. Most criminals are usually under the influence of drugs. Rehabilitation centers will help reduce such cases since most of the fees will be catered for. Awareness should be raised so that families and friends with relatives or friends who are usually under the influence are helped out.Drugs increase the risk of committing social vices such as rape and murder, which comes along with crime. Crime being the main social vice affecting our district at large, our head therefore expresses his willingness to do away with it ...

The Strange Situation Protocol Was Developed By British...

Attachment theory, originally developed by British psychoanalyst John Bowlby (1907-1990), is based on caregiver-child relationships. Bowlby indicated that the attachment style developed in infancy, has a true correlation to our adult relationships, and is a result of recurring interpersonal interactions with caregivers during childhood. Children develop different attachment styles based on their experience and interactions with primary caregivers. Several various ways of evaluating attachment in children have been introduced. One such evaluation mentioned in our textbook, Lifespan Development, 2014 the Strange Situation Protocol was developed by Mary Ainsworth (Boyd Bee, 2014, p.136 ). These attachments styles have been linked to how we form attachments as adolescents and even into adulthood and consists of four main attachment styles; Secure, Insecure -avoidant, Insecure-ambivalent and insecure- disorganized. Secure Attachment Style is described as â€Å"a pattern of attachment in which an infant readily separates from the parent, seeks proximity when stresses, and uses the parent as a safe base for exploration† (Boyd Bee, 2014, p.136). There is a vast amount of research regarding the importance of the parent-child relationship to the development of children into adulthood. According to an article in the Journal of Adolescence, â€Å"In the context of emotional development, according to secure base theory, parents who function as available and responsive care-givers (i.e., are

Essay on Aneid Character Analysis of Aeneas First Three Books

In the first three books of The Aeneid, Virgil portrays Aeneas as a brave, relentless man destined for greatness in a time of sheer dismay. He is empowered by the gods with the task of leading his Trojan refugees from their destroyed city to Italy, where he will find an empire that will out last the ages. Divine intervention aids Aeneas throughout his journeys and Virgil emphasizes his qualities in leadership, strength, courage, perseverance, and kindness. Facing many obstacles such as the storm that washed his fleet upon the shores of Carthage, or landing on the isle of the Cyclops, Aeneas is driven forward by the will of the Gods, forced from one place to the next in order to fulfill his unacknowledged destiny. Throughout the first†¦show more content†¦Once again aiding her child, Aeneas and his companion made their way through the city with a cloak of dense cloud poured around them, so that no one/ Had the power to see or to accost them,/ Make them halt, or ask what they came for, (I, 565-67) reassuring their safety. After seeing his men and assessing it was safe to reveal himself, Aeneas came forth announcing his thanks to Queen Dido for taking in his fallen Trojans. Astonished, first at the sight/ Of such a captain, then at his misfortune,em saying, Born of an immortal/em Mother though you are, what adverse destiny/ Dogs you through these many kinds of danger? (I, 838-41). Queen Dido realizes his fortune to be alive after the hardships and misfortunes he has surpassed, and understands he is destined for greatness. Because of bitter Junos hatred (I, 914) venus asks amor to ensure Didos faithfulness to Aeneas, to pin her down in passion,/ So she cannot be changed by any power (I, 922-3). Virgil shows how venus aids Aeneas in the first three books to reassure his safety so he can reach Hesperia and so the prophecies of the future will still hold true. As Aeneas tells his adventures prior to landing in Carthage, his tales illustrate his qualities of leadership, honor, bravery, and vulnerability to his emotions.

RFID Technology in distribution of products - MyAssignmenthelp.com

Question: Discuss about the RFID Technology in distribution of products. Answer: RFID: Technologys blessings Radio Frequency Identification (RFID) technology in distribution and warehouse operation is used for wireless tracking of the trucks and products of the organisation. Of late, the process of using RFID is getting high as RFID tags have unique information and this can be attached to the objects. These objects can be tracked wirelessly through network and information can be matched with a computer database. Moreover, as stated by Fan et al. (2014), RFID is most helpful when one single organisation controls the entire distribution process. In recent time, Amazon, Walmart and Apple have been using this technology that simplifies the distribution process and hastens the distributions to customers. Nowadays, RFID tags are used in warehouses and it consists of tag with electronic circuits. These electronic circuits send information to a particular reader and this reader sends that information to radio signal query. Benefits of RFID in distribution process In fashion clothing, FMCG and in the retail sector, the utilization of RFID will be very helpful. RFID technology provides the benefits to tag the products from distance and it can be worked in a harsh environment. The information that is imprinted through Bar Code cannot be altered, however, RFID can store the information and the information can be updated from time to time like inventory equipment (Perez and Gutierrez 2016). In distribution process, RFID provides the benefits of long range read the information and it provides the benefits of a portable database. The processing speed of RFID is high and high-value assets can be protected. RFID provides the advantages of multiple read/write of tags. Most importantly, RFID provides the benefits of tracking of items, people, truck and equipment. A large business can have the benefits of reading through multiple sources and the organisation can know where the items are. Working process of RFID: In expensive RFID technology can send signals to a large distance. All the products ID are unique and that helps to segregate the products and it is unlike the Bar Code (Fan et al. 2015). The products can be tagged in the warehouse and it can be tagged as they move through truck also. Figure: Working Process of RFID in distribution (Source: Google image) Tags: Data is transferred between readers and tags using radio waves, most importantly, no direct line of sight is seen. The database of computer records the reading and in case of further action, the computer searches for the actual ID. Moreover, RFID allows the users to identify a dozen of products at a time (Monezka et al. 2015). Costly tags can be used as large capacity of storage. Tags can provide information to robotic operation also. Updated status can come when one task is ended and these tags have the lifetime of 6 to 10 years. Frequency: Frequency is related to the transmission range that must be suited to speed and performance needs. However, in all countries, not all networks are available for frequencies and bandwidth availability is necessary. In the planning of supply chain and distribution, this compatibility of frequency and network availability should take into consideration (Wong and Guo 2014). RFID technology uses the frequency of 13.55MHZ as the high frequency in accessing the control of vehicle identification. Read/Write capabilities Read-only tags in RFID technology have fixed the data securely in the time of manufacture. However, in the post-manufacture process, the system of Write Once, Read Many (WORM) may have their data written and it is the popular kind of tags. In case of rewritable tags, it has memory within them and it is costly. It provides updated data and it is flexible, however rewritable memory has shorter reading and writing range (Monezka et al. 2015). Figure: RFID technology (Source: Google image) Use of RFID technology by Walmart In the previous time, cross-docking distribution resulted to shipping the distribution took almost 48 hours. Nonetheless, Walmart invested in ICT systems and merchandise the inventory systems. In the year 1983, Walmart set up their satellite communication. However, Walmart lost $3 billion in the year 2013 and it was because of poor distribution and merchandise policy (Forbes.com 2017). Distribution process of Walmart takes effective use of logistics management, effective inventory control and global expansion for market opportunity. In case of Walmart, readers take the signal and it has dual responses, the first one provides power to tag and the second one creates an interrogation signal. Then, the tag returns to signal that contains the unique ID to look for the database as manufacturer, names, SKU and cost. Walmart has recently taken the initiatives to require 100 largest suppliers to have shipments tag with RFID. ePC specification of Walmart has been using the UHF (Ultrasound High Frequency) band. Figure: Use of RFID technology by Walmart (Source: Google image) Standards ISO (International Organisation for Standardisation) undertakes to check most of the RFID standards projects and they focus mainly on technical standards. Automatic identification with data capture technique is the standards related to RFID. References Fan, T., Tao, F., Deng, S. and Li, S., 2015. Impact of RFID technology on supply chain decisions with inventory inaccuracies.International Journal of Production Economics,159, pp.117-125. Fan, T.J., Chang, X.Y., Gu, C.H., Yi, J.J. and Deng, S., 2014. Benefits of RFID technology for reducing inventory shrinkage.International Journal of Production Economics,147, pp.659-665. Forbes.com. 2017. Forbes Welcome. Available at: https://www.forbes.com/sites/paularosenblum/2014/05/22/walmart-could-solve-its-inventory-problem-and-improve-earnings/#656de4365db1 [Accessed on 12 Sep. 2017]. Monczka, R.M., Handfield, R.B., Giunipero, L.C. and Patterson, J.L., 2015.Purchasing and supply chain management. London: Cengage Learning. Prez, H. and Gutirrez, J.J., 2016. Enabling data-centric distribution technology for partitioned embedded systems.IEEE Transactions on Parallel and Distributed Systems,27(11), pp.3186-3198. Roberti, M., 2016. Case Study: Wal-Marts Race for RFIDi.online], eweek, https://www. eweek. eom/article2/0,1492297(00). Wong, C. and Guo, Z.X. eds., 2014.Fashion supply chain management using radio frequency identification (RFID) technologies. Berlin: Elsevier.

john mayer by john mayer free essay sample

The soothing emotional words being said kind of blues and soft rock being let out in one big flow of words. The calming of the voice being heard the way it makes you reflect and relate to your life almost as if he can see what is going on in your life†¦ but he can’t. Its demonstrating that even famous musicians still go through normal people experiences the focus and love for the music he is playing how he gets emotional and in to his music at concerts or on a recording studio it’s all real. He incorporates his love life in his words and his everyday life and sets goals only he can achieve. Songs like â€Å"slow dancing in a burning room† or â€Å"I don’t trust myself with loving you† he’s explaining his emotions through songs and impressing the world with every song he writes. Who is this talented song writer? John Mayer of course. We will write a custom essay sample on john mayer by john mayer or any similar topic specifically for you Do Not WasteYour Time HIRE WRITER Only 13.90 / page Going on 37 years old on October 16th he still continues to pursue his music career. I think what everyone loves about him is his drive and the fact that he writes what he wants no one writes his music for him, and when he finally shows the world his new music there astonished with his words and sound cause no songs the same. If you ever experience a concert you will realize how he gets into his music and the words hit him emotionally and mentally. John Mayer is an inspiration to many people and helps keep get people going. So next time you’re looking for something soothing and heartfelt to listen to give him a try.

Slave Resistance essays

Slave Resistance essays It could be considered almost ludicrous that most African-Americans were content with their station in life. Although that was how they were portrayed to the white people, it was a complete myth. Most slaves were dissatisfied with their stations in life, and longed to have the right of freedom. Their owners were acutely conscious of this fact and went to great lengths to prevent slave uprisings from occurring. An example of a drastic measure would be the prohibition of slaves receiving letters. They were also not allowed to converge outside church after services, in hopes of stopping conspiracy. Yet the slaves still managed to fight back. In 1800, the first major slave rebellion was conceived. Gabriel Prosser was a 24 year old slave who was deeply religious. He felt that slavery was morally wrong and chose to fight against it. During the spring and summer of 1800, he began carefully creating a plan, in which he would invade Richmond, Virginia. From there he would take over the armory and the powder house, in order to have complete control over the city. He soon recruited more than a thousand slaves and had weapons on hand. On August 30, 1800, Gabriels army collected outside Richmond. Unfortunately, they were unable to attack the city, as a violent rainstorm ensued, and ended up washing out all the bridges and roads. His plans were revealed to Governor James Monroe by traitors. Before the slave forces could regroup after the storm, the state militia was sent out by the governor in an effort to stamp out the rebellion. They succeeded, and Gabriel Prosser was captured along with 34 followers. He was execute d shortly afterwards. Denmark Vesey was an "upper class" slave, who had some degree of independence and free thought. He was able to purchase his freedom in 1800 by winning a lottery of $600. From there he resided in Charleston, South Carolina as a carpenter. He was highly influenced by Christianity a...

Medieval Story Essay Example | Topics and Well Written Essays - 250 words

Medieval Story - Essay Example The way the story is told is the clue here: Boccaccio writes this as if Pamfilo, the first of his storytellers during those ten nights, is having a great time recounting his outrageous story. In those days, everything narrated in this tale is horrific, especially the corruption of a final confession to a priest. Pamfilo made this character sound entertainingly immoral, corrupt and evil. This is the first tale, which is meant to shock the listeners and prepare them for a series of scandalous stories. And it does: ‘Pamfilos story elicited the mirth of some of the ladies and the hearty commendation of all, who listened to it with close attention until the end.’ (Boccaccio 1348) [My italics.] They really enjoyed wicked tales. The listeners laughed because the way the tale was told suggested that Ciappelletto had a great time deceiving clients, traders and all those he came in contact with: he had a corrupt but wonderful life, full of the wealth he made from devious deeds. This vindicated him in the eyes and ears of the listeners, who were there only to enjoy themselves listening to shameful tales. In those days, it was even sinful to listen to a shameful story, and poking fun at the Church was considered risquà ¨ and entertaining. It was great fun, so the more wicked Ciappelletto sounded, the more he was redeemed, according to the

The Creation of Youth Culture Essay Example | Topics and Well Written Essays - 500 words

The Creation of Youth Culture - Essay Example Fashion has been considered as a cultural trend since it is associated with certain sets of groups and advances around influence. This paper, therefore, focuses on presenting how fashion is currently being used to identify certain youth culture identity. Rouse (1989) argues that fashion is about change for change sake and the illusion of novelty (Rouse, 1989, p126). By considering this argument, youths of the present generation have emerged, with a number of symbolic identities, to define a set of cultural identities. The symbolic identities are just fashions since they do not have significant meanings within the youths and their cultures. Citing a few examples, in this case, tattooing, the wearing of ornaments and masks are some of the most common fashion trends that youths currently consider identifying themselves with certain identities. Any youth is not under obligation to participate in the above practices since it is a matter of choice. This, therefore, draws a clear distinctio n between culture and fashion. Some youths may argue that tattoos make them feel adventurous while others would reason that it makes them remember a special person in their lives. Some youths also get tattoos in support of some campaign in some illness like breast cancer or some charity work. Contrary to what youths are inclined to these days, tattoos were used as a cultural scribe to churches in the olden days, which showed some signs in faith (Savage, 2007, p109). The ornaments worn by the youths, on the other hand, may signify birth dates and are given as birthday presents or those in a relationship as a sign of remembrance and love. The idea is that the ornament acts as a bond between the parties. Similarly, some ornaments symbolize authority. These are found among the people in positions of power like kings, queen, and some religious leaders. Wearing of masks has also become a common fashion identity among the youths.

Energy Drinks Case Study Essay Example for Free

Energy Drinks Case Study Essay There are new coming items in beverage industry during the mid-2000s, which are energy drinks, sports drinks and Vitamin-Enhanced beverages. These items focus on different flavors, specified consumers, efficient distribution systems, and products innovation in the beverage market. They compete with water, soft drinks, juices, tea, and other common drinks, which are in low prices, good and long history of brand reputation, easy to accept the taste. From 2005 until now, alternative beverages grow fast and take more and more market share in the whole world beverage market. The main alternative beverages companies are Coca Cola, PepsiCo, Red Bull and Hansen Natural Corporation. Energy drinks, spots drinks, and vitamin-enhanced beverages use many strategies to find a good position in the beverage industry in the Global market, which also give us some ideas about how to operate beverage companies. Firstly, alternative beverages take the action via wider product selection, better product quality, good delivery system to gain sales and market share. For example, PepsiCo develops 12 flavors of Amp Energy drinks and 28 varieties of SoBe vitamin-enhanced drinks (Gamble, 2010, p. C-83). Again, PepsiCo, Coca-Cola through their own soft drinks distribution channels to deliver energy drinks at the same time, which reduce much time and cost. Secondly, energy drinks take big actions to enter emerging market opportunities, like most Asia countries and South America. For example, alternative beverages take 31. 5% market share in Asia-Pacific in 2009 (Gamble, 2010, p. C77). Thirdly, Energy drinks, spots drinks, and vitamin-enhanced beverages try to acquire or merge with other small companies to strengthen market standing and competitiveness. For instance, PepsiCo has a multiyear distribution agreement with Rockstar to distribute Rockstar energy drinks in the United States and Canada (Gamble, 2010, p. C-83). Coca-Cola also has a multiyear distribution agreement with Hansen Natural Corporation to distribute Hansen’s Monster energy drink in some areas of the United States, Canada, and six European countries (Gamble, 2010, p.C-84). SWOT Analysis Strengths| Weaknesses| * Healthier than traditional soda. * Global brands * New product development * Strong manufacturing and distribution capabilities * Strong support of parent company| * High price * Consumer limitation| Opportunities| Threats| * Growing demand for healthy drinks * High growth developing markets * Cost reduction measures| * Traditional drinks competition which includes price and taste * Regulations and law * Health risks * Environment problem * New entrents|. To solve weaknesses and threats, alternative beverages industry companies set up business models to match the customer value and gain profit. Firstly, Energy drinks, sports drinks, and vitamin-enhanced beverages companies develop many different flavors to match different customers’ taste. Second, these companies also focus on different customers’ demands. Third, they sell products in many different locations, not only supermarkets, but also convenience stores and vending machines around every corner, which give convenient service to customers. Fourth, alternative beverage companies always try to follow the state law and regulations. Try to avoid risk ingredients. Fifth, to pretend the health risk, some companies placed warnings on their products labels. Sixth, because many people and organizations are focus on environment issues, alternative beverages’ plastic bottles and cans are really concern by these people. To solve this problem, beverage companies recycle plastic bottles and cans to keep pollution away. I also have some recommendations to alternative beverage companies to grow bigger and faster in the global market. First, try to make innovation on the local taste in different countries. Do research on people’s taste in various countries. McDonald’s is a good example in promoting global market. McDonald’s knows Indian people don’t eat beef and pork and love spicy food, so McDonald’s over there never have any product with beef or pork but with more spicy taste. Again, don’t put sensitive ingredients in the drinks. People are more curious about health and drink ingredients. Many organizations are strict with it, too. Try to produce healthier and more nutritious drinks to the market. Moreover, drinks’ function attempts to everyone, but not only for a small group of people. Nowadays, teenage boys always buy energy drinks, people who do sports, fitness, or other strenuous activities bought sports drinks; adult consumers are interested in buying vitamin-enhanced beverages (Gamble, 2010, p. C-77). What I recommend is alternative beverage companies should develop beverages suitable for most people. White collar can drink energy drinks; sports people also suitable to buy some kinds of vitamin-enhanced beverages. Additionally, don’t publicize the function too powerful. Some alternative drinks have some special effects, but not like what the advertisement said. If the company wants to operate for a long time running, it should be honest and act in good faith. Last but not least, incumbents of alternative drinks use strong brand preferences, high degrees of customer loyalty, significant cost advantages to keep new entrants out of the market. References: Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting Executing Strategy. p. C-77. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting Executing Strategy. p. C-79. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting Executing Strategy. p. C-83. Gamble, John E. (2010). Competition in Energy Drinks, sports Drinks, and Vitamin-Enhanced Beverages. Crafting Executing Strategy. p. C-84.

Laughter :: essays research papers

A little old lady went into the Bank of Melbourne one day, carrying a bag of money. She insisted that she must speak with > the manager of the bank to open a savings account because, "It's a lot of money!" > After much hemming and hawing, the bank staff finally ushered her into the managers's office (the customer is always right!). The bank manager then asked her how much she would like to deposit. > She replied, "$165,000!" and dumped the cash out of her bag onto his desk. > The manager was of course curious as to how she came by all this cash, so he asked her, "Ma'am, I'm surprised you're carrying > so much cash around. Where did you get this money?" > The old lady replied, "I make bets." > The manager then asked, "Bets? What kind of bets?" > The old woman said, "Well, for example, I'll bet you $25,000 that your balls are square." > "Ha!" laughed the manager, "That's a stupid bet. You can never win that kind of bet!" > The old lady challenged, "So, would you like to take my bet?" > "Sure," said the manager, "I'll bet $25,000 that my balls are not square!" > The little old lady then said, "Okay, but since there is a lot of money involved, may I bring my lawyer with me tomorrow at 10am as a witness?" > "Sure!" replied the confident manager. > That night, the manager got very nervous about the bet and spent a long time in front of a mirror checking his balls,turning from side to side, again and again. He thoroughly checked them out until he was sure that there was absolutely no way his balls were square and that he would win the bet. > The next morning, at precisely 10am, the little old lady appeared with her lawyer at the manager's office. She introduced the lawyer to the manager and repeated the bet "$25,000 says the manager's balls are square!" The manager agreed with the bet > again and the old lady asked him to drop his pants so they could all see. The manager complied.

How Social Media Influences Your Shopping Essay

At the present time social media is the one of the most powerful ways to shop and advertise online via the use of web-based and mobile technologies; it transforms online communication into an interactive dialogue. Quester, Pettigrew and Hawkins (2011) defined social media as â€Å"media for social interaction, using highly accessible and scalable communication techniques.† According to Vithoulkas, social media is more than just the hardware or software which enables it, instead he argues that it is more of a philosophy of communication where honest and transparency is required and information is shared and has the potential to â€Å"spread virally very quickly†. For the consumer, social media can be a continual bombardment of advertising and promotion every time we use communication modes, such as the internet or mobile, which may be infuriating for the consumer but increases the market exposure for the seller. This report intends to analyse the effectiveness of social media in influencing the general population to purchase more than presently before. When large companies, such as Pepsi, invest 50% of their annual advertising budget into Social Media it is obviously a worthy idea for the discussion of marketing professionals worldwide. The buyer behaviour system has been challenged in ranges of high involvement and low involvement alike. Consumer control is now the focus of consumption, when before it was heavily regulated institutionally. Although social media is an inescapable part of every day life it cannot be assumed that it will replace other forms of communication. A great number of people of all ages use social networking sites before purchasing a product, especially in high involvement purchases. Seidma (2010, p11) has demonstrated that the large majority of people are engaged in some form of social media, showing its considerable societal acceptance; Marketing magazine online tells us that â€Å"Facebook has more than 400 million active users. Every minute, 24 hours of video is uploaded to YouTube. An estimated 5–10 thousand Twitter accounts are opened per day,† showing that when information is directly found by a population 20 times that of Australia there is serious product awareness to gain . Quester et al. (2011) stated that there are fives stages of decisions making processes prior to making the choice in buying a product or service. These include problem recognition, information search, evaluation and selection, store choice and purchase and post purchase processes. When consumers’ recognise a need or identify a problem which may exist, they then undertake an information search on the product or service with their behaviour influenced by internal and external factors, Consumers evaluate the various alternatives after they have gathered all information, and afterwards they make a selection of retail outlets for the actual purchase of the good or service. Lastly, the consumer compares the product performance against their expectations and decide whether they satisfied or dissatisfied with it. In last few decades, traditional media such as television, radio, newspaper has been the only way to promote and communicate with the target market, but now it appears that the trend has changed. As seen in diagram one (below) consumer control is now the driver in the marketing segment. As seen in chart one (below), it can be seen that on average people spend more time when choosing and product and general spend more money, suggesting that when purchasing online the products will be a high involvement purchase. Marketing Magazine online tell us â€Å"For 35% of shoppers, the process starts with online search; 30% of consumers read user reviews on retailer websites as a part of the shopping process.† In the U.S.A. alone there are 95 million people who admit to frequently using social-media in their purchase decisions. Hub Magazine found that more than 40% of American adults currently use social media as part of their shopping experiences, with further data showing most consumers increased in use of social media for shopping within an annual period. Hub magazine also found that 39% have strongly agreed with the statement that ‘they can learn a lot more about a brand by seeing what everyday people are saying about it online’ in comparison with only 22% percent of non-social media shoppers agreeing with the statement. This clealy shows us that Social Media can obviously affect buying habits. However, social media may not be the first choice for every business or organisation for their marketing strategy. In December 2009, COM Score released a report of their customer survey that showed peoples views on social media in comparison to traditional forms of media. Overall, they found that 28% of respondents were likely to notice advertising on social media and less than that 23% are likely to trust the advertisements they notice. Those numbers put social media websites at #5 on the list behind television, print, news and corporate websites. In the same findings it also showed that only 28% of those who had began their holiday shopping this season indicated that social media has influenced their purchases specifically consumers said their influences were: †¢ Reading a consumer-generated product review (13% of respondents) †¢ Reading an expert product review (11 %)  Ã¢â‚¬ ¢ Following a fan page on Face book to take advantage of special offers and deals (7%) †¢ Influence by a friend’s Face book status update referring to a particular product (6%) †¢ Following a company on Twitter to take advantage of special offers and deals (5%) †¢ A friend’s â€Å"tweet† about a product influenced their purchase behaviour (3%) Given the exposure to the internet that we in the western world undergo every day versus time spend watching television, it is odd that only 13% saw the high consumer involvement in reading reviews of products. What is even stranger is that these consumers have shifted from trusting expert reviews to peer reviews. In traditional media reputable sources were usually quoted to give weight to a certain product. It seems in the days of social media, peer influence has replaced the trustworthiness of reputable sources. Thus changing the buyer behaviour process. Social Media may influence and change the buyer behaviour process but it is not necessarily a replacement for tradition media. Although it is a change to the normal standards of media, it will never replace traditional media given the system of interaction in our society. The interesting thing, as discussed in this essay, is the change in the high involvement purchase process and the consumer control over purchases. It is effective to some degree, given the right target audience and consumer group, but in our society with the lack of general literacy (21.1% of the world are internet literate) and dramatic choices for consumers it is not the answer to the change of the consumer buyer process.

Personal Growth Through Learning Essay - 1427 Words

I’ve made it my passion to be a life-long learner to sharpen my skills, abilities and God-given talent. When an individual doesn’t make a conscience effort to expand their minds, then they are actually making a decision to begin to digress. Being an older college student, my desire is to learn everything that I possibly can with the aid of Victory University. It was fascinating reading about Rene’ Descartes who grew up in France. Descartes was also a life-long learner. He was the thinker and writer who coined the phrase, â€Å"I think, therefore I am† (Gluck, Mercado, Myers, 2014, p. 7). Although Descartes existed during the time of the Renaissance, his theory that the eyes were significant to stimulating other parts of the body, such†¦show more content†¦Many individuals play themselves down because they are not fully aware of their capabilities. A focused and intentional person can accomplish a lot in a day if they put their minds to it. The strength of the mind with faith and belief plays a very crucial role in a successful person’s life. Dr. David Schwartz in The Magic of Thinking Big states, â€Å"Believe, really believe, you can move a mountain, and you can† (Schwartz, 1959, p. 9). My heart’s desire is to become a better student each year by applying the things that I learned previously. However, in order to do this, it is imperative that I create a plan in my schedule to focus on reading the material in advance prior to the instructor’s lecture. By doing this, I’m able to grasp the material a little easier by already being informed of the terminology and phrases that are common to that particular class. I enjoy reading; however, sometime I can view it as a chore. Nonetheless, the most productive way for me to accomplish my reading schedule is to become desensitized to by reading and studying according to my schedule. Knowing that the more that I do something like this , then the more likely it will become habit. At that time, I will be doing it mostly without thinking much about it. I will be in a much better position to allow generalization to occur. By generalizing, I will transfer my past learning to new situations and problems (Gluck et al., 2014, p. 209). One of my passions isShow MoreRelatedEssay On Employee Access To Learning Materials And Tools981 Words   |  4 Pagesreal-world pertaining to employee access to learning materials and tools. There will be an explanation about strategies which will enhance adult education leadership that will include relevant examples supporting the explanation. The inclusion of the ways mentoring can enhance personal, professional, and organizational growth will be presented in this paper. Employee Learning Materials and Tools Access Some real-world concerns about employee access to learning materials and tools can include: the convenienceRead MoreMy Most Prized Qualities Is My Affection For Learning Essay1486 Words   |  6 Pagesaffection for learning. 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